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Communicator Interactive and bCODE Partner to Deliver Mobile Ticketing and Mobile Loyalty

Sydney, AUSTRALIA September 1st, 2006

Communicator, a leader in Mobile Marketing and Web Development services, and bCODE, the world's most compatible solution for mobile ticketing, today announced a partnership designed to bring mobile based tickets, vouchers and loyalty programs to the market.

Communicator Interactive will offer the bCODE mobile ticketing solution as a new product in their portfolio of promotional services. As a specialist in interactive marketing Communicator plans to help clients integrate mobile ticketing and vouchers into multi-media brand and loyalty campaigns.

Recognising the need for evolution
As an innovative Marketing Agency, Communicator recognises the need for brands to find new ways to create differentiation while promoting their brand and services. In today's market, the challenge is to separate your brand from the competition through innovation. With a simple, convenient, and reliable service like bCODE Communicator can deliver an exciting experience to the customer while providing a new level of market and customer feedback.

"Communicator is always striving to identify new ways of adding value for its clients along with new tools that better answer diverse marketing briefs. We realise that our clients are bombarded with a myriad of new technologies, thus our aim is to help them identify the most effective solutions to their cross channel marketing needs." says Jason Jercinovic MD Communicator Interactive.

"Our clients are starting to look beyond typical SMS promotions, they want campaigns that do more to engage customers and they want exacting, tangible measurement on all activity. bCode fits these criteria perfectly"

What is bCODE
bCODE provides the world's most compatible solution for mobile ticketing. Unlike 2D barcode and RFID-based mobile ticketing technologies that require a phone specific chipset, configuration or screen, the bCODE solution is based on a standard SMS text message. As such it is supported by 99% of all mobile phones and consumers are very comfortable with using the product. bCODE's Mobile Ticketing solution enables customers to have a paperless ticket delivered directly to their mobile device, providing instant delivery and removing the hassles of physical pick-up and queuing. The bCODE Mobile Ticket is electronically read from the screen of the mobile device using a bCODE Reader and checked for authenticity.

Mobile Tickets can be acquired in the same way as a paper ticket, however, in addition to the convenience of wireless delivery, mobile tickets offer users other benefits. A Mobile Ticket is less easily lost, and if needed can be resent on request; tickets can be purchased and received immediately prior to redemption. Mobile Tickets can be used in retail for delivery and redemption of vouchers and targeted offers. The possibilities are endless.

Why bCODE chose Communicator Interactive
To achieve its goal of providing a fun, simple and ubiquitous mobile marketing experience, bCODE chose to partner with Communicator Interactive due to its ability to offer innovative and out of the box marketing to an extensive client list.

"It is clear that Communicator understands the value of improving the consumer experience and that adding bCODE to their marketing capabilities will provide a significant competitive advantage. We are very excited to be working with Communicator Interactive, together we can provide a potent mobile marketing experience," said Michael Mak, CEO of bCODE.

About Communicator Interactive
Communicator Interactive is an Australian-owned interactive agency which specialises in providing organisations with mobile and web marketing solutions. Communicator Interactive helps Brands and Agencies develop innovative strategies & creative platforms designed to leverage their brands forging deeper relationships with consumers.

Established in 1999 and with offices in Sydney and New York, Communicator Interactive has two divisions. Its marketing services division provides digital services with a focus on mobile and web promotional marketing. Its connectivity group provides a range of tools to deliver connections via SMS, MMS and WAP platforms.

Clients include Austereo, David Jones, Discovery Channel, Disney Productions, DMG Radio, Evian, Foxtel, Hardys, Johnson and Johnson, Myer, Pepsi, SBS, Telstra, Universal.

Communicator Interactive is a member of the Australian Interactive Multimedia Industry Association (AIMIA), Advertising Federation of Australia (AFA) and the Interactive Multimedia Arts and Technologies Association (IMAT). Communicator utilizes new technology to deliver more effective marketing solutions for clients in addition to custom solutions for all wireless and Internet based scenarios.

About bCODE
bCODE is a leading provider of Mobile Ticketing solutions. Its technology platform serves more than 70 industry customers across Aviation, Banking, Ticketing, Call-Centres, Retail & Government, including Jetstar Airways, St George Bank, Suncorp Metway, Village Roadshow, Procter & Gamble, Australia Post, Sensis, TABCorp, SAP & UTI Bank. Its highly scalable transaction platform has delivered more than 300 million messages globally. bCODETM Mobile Ticketing service and scanning technology are international patent-pending. bCODETM is headquartered in Sydney, Australia. For more information, visit www.bcode.com.

PR Contacts:

Communicator Interactive
contact Jason Jercinovic
Managing Director
+61 2 92 560 999

bCODE
contact Paul Christy
Marketing Director, bCODE.
+61 2 9954 4411 or visit www.bcode.com



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