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Communicator Tops Mobile Awards

1 October 2007 SYDNEY, AUSTRALIA

The award recognises Communicator’s innovation in cross media marketing as shown through its wireless kiosk campaign created for Johnson and Johnson Clean and Clear. The kiosks are used to promote Clean and Clear skincare products and fulfil the brand’s goal of deepening the relationship with its hard-to-reach core demographic – teen girls.
That specified benchmark was achieved in numerous ways during Communicator’s award-winning campaign: the kiosks increased the brand value, drove traffic to retail and boosted sales.
Through the Communicator strategic and creative development process, the Clean and Clear Mobile Kiosk was developed, providing a solution that engaged the brand’s audience where they would be at their most responsive: on their turf and in their time (shopping with friends), and using this connection to develop a relationship that culminated with a purchase.
The effort soon resulted in a skyrocketing of sales with an overall average purchase lift of 6.4 percent at local retailers directly due to kiosk activity and lift as high as 27 percent in some locations.


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