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1800 MumDad
Mission | Tactics | Deployment | Victories

Mission
1800 MumDad came to Communicator to help facilitate its call service where kids can call their parents toll-free from any phone, public or private, who receive a reverse-charge call to their mobile. Damn if we couldn’t have used this that time when Dad lost us at the footy by the beer line and we had to be rescued by the sausage-sizzle man.

Link: www.1800mumdad.com.au


Tactics
Communicator offered a competitively priced, dedicated premium SMS number that would be sent to the call recipients once they had agreed to accept the call.


Deployment
Communicator set up the dedicated premium SMS number for 1800 MumDad, and also helped the service set up additional operations in the UK via a connectivity partner, mBlox.


Victories
Little Timmies and Tiny Tonyas everywhere have been rescued at shopping malls, markets, schools, city streets and, yes, footy games everywhere. Communicator then continued to work with 1800 MumDad on its further expansion into the US market.


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